← All stepsStep 7

Price and ship

Simple math for pricing, plus how to pack and ship orders so nothing arrives damaged.

4 lessonsabout 46 minutes

What you finish with

A priced catalogue built on true landed cost, and a packing and shipping SOP anyone can follow.

Lessons

  1. 01True landed cost

    12 min

    Landed cost is product, freight, duties, testing per lot, packaging, payment fees and an allowance for breakage and returns. Price from that number, never from the invoice.

    • Building the landed-cost formula
    • Amortising testing across a lot
    • Breakage and return allowances
  2. 02Pricing and margin targets

    10 min

    Set a target contribution margin, then check it against the market. If you can only win on price, revisit the supplier or the product rather than shaving margin to zero.

    • Contribution margin targets by product type
    • Bundle and volume pricing without discount spirals
    • When not to compete on price
  3. 03Inventory and reordering

    11 min

    Track stock by lot, watch expiry, and set reorder points from lead time and sales velocity so you never sell what you can't ship.

    • Lot-level stock tracking
    • Reorder point and safety stock math
    • Handling expiring stock honestly
  4. 04Packing and shipping SOP

    13 min

    Write the pack procedure down so it survives your first hire: materials, cold packs, seal, label, insert, photo, scan, dispatch. Consistency here removes most support tickets.

    • Step-by-step pack procedure and photo record
    • Carrier choice, transit times and cold packing
    • Lost, delayed and damaged shipment handling

Templates included

  • Landed cost and pricing calculator
  • Inventory and lot tracker
  • Packing SOP with photo checklist

Mistakes to avoid

  • Pricing from the supplier invoice alone
  • Untracked lots mixed in one bin
  • No photo record of what left the building