← All stepsStep 8

Get customers and keep them

Basic marketing that's allowed in this space — search, email, social — plus support that runs itself.

4 lessonsabout 52 minutes

What you finish with

A working acquisition channel, a retention email flow, and a support system with templates and response targets.

Lessons

  1. 01Search and content that's allowed

    14 min

    Paid ads are heavily restricted here, which makes organic search your most reliable channel. Publish documentation, testing explainers and specification pages — content that's useful and contains no claims.

    • Keyword themes that don't create claim risk
    • Documentation-led content that ranks
    • Technical SEO basics for a small catalogue
  2. 02Social within platform rules

    11 min

    Every major platform restricts this category. Learn what each allows, keep accounts clean, and never rely on a single account you don't own the audience of.

    • Reading platform policy before posting
    • Content formats that survive review
    • Moving followers to owned channels
  3. 03Email and SMS retention

    12 min

    Repeat buyers make this business viable. Build a short, honest flow: order updates, lot documentation, restock notices and reorder reminders.

    • Welcome, order and restock flows
    • Consent and record keeping
    • Measuring repeat rate instead of open rate
  4. 04Support, disputes and fraud

    15 min

    A tight support system prevents disputes. Set response targets, use templates, and build a chargeback response pack with the evidence processors actually accept.

    • Response-time targets and canned replies
    • Chargeback evidence pack contents
    • Fraud screening rules that don't block real buyers

Templates included

  • Content calendar and keyword map
  • Email flow templates
  • Support macros and chargeback response pack

Mistakes to avoid

  • Building an audience only on a platform that bans the category
  • Slow support replies turning into disputes
  • Marketing copy that quietly reintroduces claims