← All stepsStep 3

Find good suppliers

Where to look, what to ask, how to test samples, and the warning signs that mean walk away.

4 lessonsabout 50 minutes

What you finish with

Two vetted suppliers — one primary, one backup — each with sample results, written terms and a completed vetting file.

Lessons

  1. 01Where suppliers actually come from

    12 min

    Most beginners find one broker and stop. Serious operators build a shortlist from trade directories, industry events, referrals and direct manufacturer outreach, then narrow it with the same questionnaire for everyone.

    • Manufacturer vs. broker vs. reseller — how to tell
    • Outreach message that gets a real reply
    • Building a shortlist of six to narrow to two
  2. 02The vetting questionnaire

    15 min

    A standard set of questions applied identically to every supplier makes comparison possible and pressure selling ineffective. You'll ask about facilities, quality systems, batch documentation, lead times, MOQs and how they handle a failed batch.

    • Facility, process and quality-system questions
    • Documentation you require with every shipment
    • Terms: MOQ, lead time, payment, remediation on failure
  3. 03Sample testing before you commit

    13 min

    Never buy inventory from an untested supplier. Order samples from your top two, send them to an independent lab under your own account, and compare the results to the supplier's own paperwork.

    • How many samples and from how many lots
    • Comparing independent results against supplier COAs
    • What a small discrepancy means vs. a disqualifying one
  4. 04Red flags and exit terms

    10 min

    Recycled COAs, refusal of independent testing, pressure to pay by irreversible methods, and shifting company names are all reasons to end the conversation. Write your exit terms before your first purchase order.

    • Nine disqualifying red flags
    • Payment methods that leave you no recourse
    • Keeping a live backup supplier warm

Templates included

  • Supplier vetting questionnaire
  • Supplier scorecard and comparison sheet
  • Purchase order and terms template

Mistakes to avoid

  • Single-sourcing your entire catalogue
  • Accepting a COA that names a different lot
  • Paying a large first order before independent testing