← All stepsStep 5

Build the brand and store

A name, packaging, and a simple online store that looks professional and works on day one.

4 lessonsabout 48 minutes

What you finish with

A live store with compliant product pages, checkout attestation, lot lookup and working transactional email.

Lessons

  1. 01Name, mark and positioning

    10 min

    Pick a name that survives a trademark search and doesn't imply a therapeutic benefit. Position on verification and consistency — the two things buyers in this market complain about most.

    • Trademark and domain screening
    • Names that create compliance problems
    • A positioning statement you can defend
  2. 02Packaging that protects and documents

    12 min

    Packaging has three jobs: protect the material, carry the required label information, and survive transit. We cover vials, seals, inserts, secondary packaging and cold-chain basics.

    • Primary and secondary packaging choices
    • Tamper evidence and seals
    • Cold-chain packing for temperature-sensitive stock
  3. 03Building the store

    18 min

    A hosted platform is fine to start. What matters is the structure: product pages with specification and lot data, an attestation gate at checkout, clear policies, and no marketing copy that drifts into claims.

    • Platform choice and required pages
    • Product page template with spec and lot fields
    • Attestation gate and age/eligibility checks
  4. 04Launch checklist

    8 min

    Before you take an order: test checkout end to end, confirm emails send, verify tax and shipping settings, and run a compliance read of every page of copy.

    • End-to-end test order procedure
    • Transactional email review
    • Full-site compliance copy read

Templates included

  • Product page template
  • Packaging specification sheet
  • Pre-launch checklist

Mistakes to avoid

  • Marketing copy written before the compliance policy
  • No lot data on the product page
  • Launching without a live test order